Strategy | Almers Travel Group

Mission, Vision & Strategy


“To ensure our customers’ satisfaction by making the most of their travel investment, keeping travelers safe and enhancing the traveler experience.”


“To improve our clients’ experiences by promoting global travel, giving a positive social and environmental impact, which in turn will impact lives and communities worldwide.”


• Putting the right information, products and services in the hands of travelers and travel buyers at the right time.

• Deliver a superior end-to-end customer experience through a fully-integrated niche tourism business.

• Maximize the growth and value of our agent program through specialist & activity businesses.

• Focus on balance sheet strength, flexibility and strong free cash flow.

• Focus on sales and production instead of on administration.

• Focus to remain on niche products within diving, photography and active sports.

• Continual learning opportunities for staff and management.

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© 2014 Almers Travel Group. All rights reserved.

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